Dear students let’s see demographic environment Right the key element for demographic environment are age of the population what age group population you have as in west or Europe side and Australian side we see more of aged people as in case of India we have more of youth population and baby population so accordingly your business products should change and that brings the change in your business next is your income right now in India the income levels are not as high as what you see in European countries or America but here in India we have some lower level of income so accordingly we have to manufacture products educational level majority of Indians are educated right so that thing also affects business and Indian markets are very much cost conscious market they think n number of times before they purchase sex ratio number of males number of females, birth rights death rights affects business in a particular country employment status how many people employed not employed, unemployed location of the company, living standards right when as compared to united states or Europe living standard are comparative low in India so accordingly products should made, and sold or maybe marketed, wage structure prevailing in the country again that thing needs to affect business growth rate in the country affects business cost-conscious market you always look for value for money so accordingly we need to manufacture goods and make it available for people in the country as in Nokia Asha product very well planned but little bit late because Samsung Guru they were first to come up with and they capture the market for the VC economic environment under that first is economic system which prevails economic conditions and lastly economic policy economic system right as in capitalism Communism or mixed economy under that we see general situation in the entire region and the nation.