Kids, let’s see the distinguish between right strategic planning of top down and bottom up, so strategic planning determines where an organization is going and the way and the it is going, remember that, there are two approaches for that, top down approach and bottom down approach, now what happens or what peculiar in top down approach, it is all the top level executives right at the top level they decide right and that thing is same pass down to the bottom or the last level of the bottom that is top down approach though that is called as centralized approach head office, corporate office, decides or determines mission.

Now this question comes for four marks, guidelines right for formulating mission statement, the mission statement is to give the organization its own special separate identity, business emphasis and path for development. A company’s business is define by its goals, aims, the nature of target customer groups and the technologies and competencies it uses and the activities it performs so this should be specified in the mission statement, so everybody comes to know what the company is doing right now. Mission statement should be highly personalized that is it should be unique to the firm which they are developed. Profit making is not the only mission of a business.

Baachlog, let’s see why company should have a mission statement, now this question appears for four marks right, now company’s mission statement is focused on its present business scope, who are we or who we are and what we do answer to such questions right bacchalog that is your mission statement of the company, now the purpose of the mission statement are to ensure unanimity of purpose within the organization remember that bacchalog soblog saath mein milke kaam karna chahiye right so first we have a mission statement and then we keep on developing all those strategies for achieving closer and closer towards your goals and finally we are attending goals and goals dhire dhire attend kerte kerte we come closer and closer to v for vision right, so to provide basis for motivating the use of organization’s cash recourse we need mission statement. To develop a basis, or standard for allocating organizational resource we need correct mission. To establish a general tone organizational climate right uniform for everyone for that purpose we need again what mission statement. To serve as a focal point for those who can identify with the organization’s purpose and direction and to determine those who cannot form participating further in the organization’s activities. To facilitate.

Dear student, let’s check mission and features, now mission is the answer to the question, what business is the company doing right now where are we right now, right, it gives the explanation, it gives the answer to the world, Now let’s check the features it is an expression of the growth ambition of the firm that is a Grand Design of the firms future. It satisfies the firm’s presence and existence what purpose it seeks to achieve as a business firm, corporate vision is expressed spelt out through mission vision comes alive through only and only mission. It is a firm’s guiding principle right that what are we up to, what we want to, common purpose which the entire firm shares. It is the foundation from which the network of Corporate aims right is built, it’s very, very important, it is proclamation to insiders as well as to outsiders as to what the organization stands for or being started for, so these are the features of mission statement, answer to what the company is doing, where the company is and where the company wants to be or reach, now let’s check few examples of mission statement, Karnataka Bank number 1 and a Technology Savvy, customer centric, highly progressive family bank with the national presents driven by the highest standards of corporate governance and ethical values this is the statement of Karnataka Bank, State Bank give.