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CA IPCC Business Policy And Strategic Management Module 15

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Kids, let’s see the distinguish between right strategic planning of top down and bottom up, so strategic planning determines where an organization is going and the way and the it is going, remember that, there are two approaches for that, top down approach and bottom down approach, now what happens or what peculiar in top down approach, it is all the top level executives right at the top level they decide right and that thing is same pass down to the bottom or the last level of the bottom that is top down approach though that is called as centralized approach head office, corporate office, decides or determines mission.

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