Bacchalog, important question, few firms or companies they don’t go for strategic management, this question comes for four marks, or may be limitations of strategic management right, firstly poor reward structure in spite of taking so much pain it’s not guarantee you are going to be successful, so no reward or may be poor reward structure possible, fire fighting, at the last moment you have to be very conscious right and you may even have to be on your toes sometime for conclusions for coming closer and closer towards your objectives, waste of time few of them feel it as it is a waste of time so they stay away from strategic management and few of them they feel its fire fighting, last moment may be try and change and find out something new to achieve goals.