Bacha log, in this module we are going to see concentric and conglomerate, right, strategy.
Now, let’s see concentric, what is concentric diversification amounts to related
diversification.
Let’s take an example, provided a coaching class, it’s running coaching for school level, and
then they can use the same premises for commerce section, yes or no. The same classroom
can be utilised for even science coaching. Now what is this, an example of concentric
diversification, right. Investment is the same, same classroom, same benches can be utilised
for school section, same thing can be utilised for commerce section and same thing can be
utilised for science section. So, that’s an example of concentric diversification, related
diversification, right. So, you can see everywhere coaching going on in all the three different
sections, right. So, amount to what, related diversification. In concentric diversification new
business is linked to the existing through process, technology or marketing. Concentric