Bacchalog, let’s see Tows matrix, right, a question of four marks, now tows is exactly opposite of swat, now this matrix is developed by prof. Heinz Weichrich, he is from Germany but teaching in United Sates, Now he use the same inputs, strengths, weaknesses, opportunities, and threats, the only thing is that, he done, reorganize them and integrated them into strategic planning right. He used all the elements on X axis and Y axis format, so here we see on X axis we have all the internal elements and on Y axis we have all external elements right here you can read external element is opportunity, threat and internal, organizational strength and organizational weaknesses, now let us understand strategic options that we have.