Bacha log, in this module let’s check Grand strategy or Directional strategy. Under which we
have stability strategy, expansion strategy, retrenchment strategy, combination strategy.
Right, you have done this in chapter 2, right. Again under expansion, we have intensification
and diversification, right and under retrenchment we have turnaround strategy.
Let’s check under intensification, we have market penetration, right and next is market
development new markets and lastly product development. Under diversification, first we
have vertically integrated, next is horizontally integrated, next concentric diversification,
next is conglomerate diversification. Under turnaround we have divestment, under
divestment we have liquidation. All these strategies, right, are under grand strategies or
directional strategies.
Let’s check stability strategy, expansion strategy that is expansion, retrench, a step back,
right or a pull back. Combo of all the above, is combination strategy, right. Under stability
strategy, it’s a basically safety oriented strategy.