Let’s check the next module, BCPS. That is Best cost provider strategy, very interesting. The
firms using best cost provider strategy either under price the rival brands with comparable
features or match the price of rivals and provide better features to build reputation for
delivering the best values. Hence, there is more value for money. Here the best example
would be Ziomee phones, right from China. Mi3, right, they started selling their cell phones
with Flipkart in India and last year in August, in few minutes they sold somewhere on
approximately 20000 handsets, right, under flash sales. So, what was that more value for
money. So, even this is a strategy, best cost provider. Even you can take example of Hyundai,
right. They give you more and better features as compared to others. But the pricing is more
or less, less as compared to other brands. This strategy aimed at