Dear children’s we continue with naya module responses now here in the three types of responses the very first is least resistance to the business right to all the policies that or any kind of change that come in now just to survive stability strategy non ambitious approach example local vegetable sellers they are least concern least bothered what’s going on in the environment so we call it as the first response least resistance to environment second proceed with caution be-cautious monitor changes and proceed consciously anticipate changes and change strategies example is your grocery shop owner so you will watch and take a very cautious step so this is proceed with caution

Dear students we continue with technological environment now technology and business are highly inter-related Technology influences the business operations like for an example kodak people they were not successful in changing the technology so they are not existing today but today all others like Canon Sony they are into digi-cams so they are still prevailing existing in the market and they continuously research on the technology upgrading products so they are able to survive so Technology influences business operations now factors to be considered in the technological environment are the prevalent technique of the technology as I already mentioned Kodak cameras no longer exist but they were the first company to come up with those rolls right and cameras with taking pictures still pictures but after they could not change the technology so they were thrown out of the market and today we have Sony, Canon leading in camera world, digi-cam world so that’s prevalent of technique or Technology the future technological needs as in your Google Glass Google car right which will be running only on directions been given or information been printed or typed or ordered been given so it’s really amazing the research and development needed and that’s the reason we are getting best of the best products all from developed countries and multinationals because they spend lot of money on research and development opportunities arising out of technological inventions

Dear students let’s see demographic environment Right the key element for demographic environment are age of the population what age group population you have as in west or Europe side and Australian side we see more of aged people as in case of India we have more of youth population and baby population so accordingly your business products should change and that brings the change in your business next is your income right now in India the income levels are not as high as what you see in European countries or America but here in India we have some lower level of income so accordingly we have to manufacture products educational level majority of Indians are educated right so that thing also affects business and Indian markets are very much cost conscious market they think n number of times before they purchase sex ratio number of males number of females, birth rights death rights affects business in a particular country employment status how many people employed not employed, unemployed location of the company, living standards right when as compared to united states or Europe living standard are comparative low in India so accordingly products should made, and sold or maybe marketed, wage structure prevailing in the country again that thing needs to affect business growth rate in the country affects business cost-conscious market you always look for value for money so accordingly we need to manufacture goods and make it available for people in the country as in Nokia Asha product very well planned but little bit late because Samsung Guru they were first to come up with and they capture the market for the VC economic environment under that first is economic system which prevails economic conditions and lastly economic policy economic system right as in capitalism Communism or mixed economy under that we see general situation in the entire region and the nation.

Dear students let’s see now categories of environment here in we are going to see the strength and weakness, opportunity and threats right which give you study or understanding of internal environment and opportunities and threats give you study and understanding of external environment right let’s see macro and micro now macro is for everyone of us all the organizations all the business people the face general forces so those are macro right like demographic like economic, political, legal, Global, technological socio-cultural all such things all such factors affect each and every Businessman right demographic sex ratio population, number of adults, number of babies, number of aged it affects business ya economic condition prevailing in the country again that thing also affects business political conditions affect business Global situation affects business everyone’s Business Technology right more and more use of latest technology even that thing affects business society’s culture how Brings how changes come in that also affects business and micro which are specific forces for a particular business competitors your own competitors your own consumers your own organization market, suppliers intermediaries so these all make your specific forces and general forces so all these factors affect ones business now let us understand micro environment components organization right your organization right need to be checked need to be structured properly your suppliers.

Hey childerns let’s see next module components right of Business environment now here in you are going study something about SWOT analysis which we have already done in lower standards its strength weakness opportunities and threats right so all of us have something or the other and hearing strength and weaknesses will make you understand your internal capacities and opportunities and threats external right so your strength can be advantages your capabilities resources, assets, people that working for you, marketing, reach, distribution awareness, all this becomes your strengths and can weaknesses write it can be lack of competitive strength finance or maybe anything which is not good for the company right supply chain resources or maybe some kind of pressure from the union people and opportunities market development business and product development and family threat, environmental effects, market demand, obstacles now what are the various environmental influences on business very first is opportunity is a favourable condition in the firm’s environment which enables it to consolidate and strengthen its position example increasing consumer income and growing the man for the products or services that the company provides

Let see naya module brief note on environmental influences on business now as everyone knows business does not exist in vacuum business will thrive only if it interacts with environment otherwise it’s not possible to do a business, passive to environment will fade away has a tournament will fade away so you have to be active, givers and takers, opportunities and threats, identity appraise and respond, monitor the environment for growth/survival and prosperity, business has to recognise difficult elements of the environment, also respect adopt & manage them right now baccha log I would like to mention here something about T Series now that company which no longer exist right once upon a time there were the leaders in audio cassette manufacturers that today they have switched over to production of films in Bollywood right so environment influences business so you can think all those Businessman who were previously dealing in audio cassettes video cassettes are no longer in to business these days so they have to switch over to something different so business must continuously monitor and adopt to the business environment for success, now let’s see the characteristics of business environment its Complex right it is very much complicated its dynamic it changes very, very fast multifacet depends upon the perception of the observer say for an example after 1991 LPG after FDI in different sectors we git ecommerce in India so when we got Flipkart started right and Amazon got an opportunity to enter India it was right ya very much scary for Flipkart people but an opportunity for Amazon people so this what opportunity for some while threat for others.

Far reaching impact opportunity or may be threats which are very dangerous for few, pervasive it present everywhere irrespective of its size, object, nature, products etc. Now why environmental analysis, study current environment