Hey childerns let’s see next module components right of Business environment now here in you are going study something about SWOT analysis which we have already done in lower standards its strength weakness opportunities and threats right so all of us have something or the other and hearing strength and weaknesses will make you understand your internal capacities and opportunities and threats external right so your strength can be advantages your capabilities resources, assets, people that working for you, marketing, reach, distribution awareness, all this becomes your strengths and can weaknesses write it can be lack of competitive strength finance or maybe anything which is not good for the company right supply chain resources or maybe some kind of pressure from the union people and opportunities market development business and product development and family threat, environmental effects, market demand, obstacles now what are the various environmental influences on business very first is opportunity is a favourable condition in the firm’s environment which enables it to consolidate and strengthen its position example increasing consumer income and growing the man for the products or services that the company provides