Dear students let’s see now categories of environment here in we are going to see the strength and weakness, opportunity and threats right which give you study or understanding of internal environment and opportunities and threats give you study and understanding of external environment right let’s see macro and micro now macro is for everyone of us all the organizations all the business people the face general forces so those are macro right like demographic like economic, political, legal, Global, technological socio-cultural all such things all such factors affect each and every Businessman right demographic sex ratio population, number of adults, number of babies, number of aged it affects business ya economic condition prevailing in the country again that thing also affects business political conditions affect business Global situation affects business everyone’s Business Technology right more and more use of latest technology even that thing affects business society’s culture how Brings how changes come in that also affects business and micro which are specific forces for a particular business competitors your own competitors your own consumers your own organization market, suppliers intermediaries so these all make your specific forces and general forces so all these factors affect ones business now let us understand micro environment components organization right your organization right need to be checked need to be structured properly your suppliers.