Hi kids lets see next chapter, business analysis, now in this we gone see after we have decided mission, after we decided goals and a vision now company needs to check strategy, decide over strategy now strategy evolves over a period of time, its not that immediately, so there are different forces that drive limit strategy and that must be balanced in any strategic decision. Strategy of a business at particular point of time is a result of small decisions taken over an extended period of time right so they might have decided something long time a ago and sometime back again they might have changed that decision, so strategy depends on what decision has been taken. Balance, the managers always have to balance a strategic analysis involves a workable balance between diverse and conflicting considerations. A manager working on strategic decision has to be balance opportunities.