Hi Kids let’s see now corporate strategy okay corporate strategy kya hota let’s check out now this is nothing but developing growth design of the firm “aap kaise aage bado gay” correct towards achievement of your goal your path you can call it as a corporate strategy is basically the growth designs of the firm which spells out the growth objective direction, extent, pace and timing of firms growth so when who is supposed to do what for achievement of growth that is corporate strategy right kids do Remember now strategies are not perfect correct ya possible or flawless they are not suitable for sound, alert and responsible management. Discuss, now this can be question that you can expect in your examination now this true because finally it’s been made or developed by people working in the organization so there is a possibility that they may have some flaw in it right now strategy is the action relating to the organization and the environment in which organization is operating so they may go wrong some time. It helps to determine the objective of the goal of the organization you come closer to it. It decides the action required to achieve the objectives as in I told you right in the previous module that in India when head and shoulders enter the market nobody willing to buy those costly bottles of 250 rupees so they have to change the action plan and they came back with sachet to come closer to their goals or penetrate in the market. It relates to the whole organization. It affects the organization over a period of time. The strategy helps to utilize the critical resources right all those resources which are very scares so they have to see they go for optimum utilization. Strategy formulation is an correct intellectual process it’s not for everyone. It helps to identify opportunities as soon as you see some kind of an opportunity you need to grab it right kids so don’t did thing head and shoulders what they did after waiting and they suppose to withdraw at last moment they thought of that why don’t we try small, small packets ya. Strategy is always forward looking right for future not for past. It is a continues process why because the environment keeps on changing right kids that’s the reason we need keep on checking the environment in which business is operating remember that so these all the reasons right you can right for strategies are not perfect or flawless now here in let’s understand hierarchy right of organization at the top level we have corporate level